Personalized Die Cut Keychains for Corporate Gifts
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In today’s increasingly saturated marketplace, standing out through thoughtful, branded corporate gifts is more crucial than ever. Custom die cut rubber keychains offer a unique and cost-effective way to make your brand both memorable and practical. Whether you're aiming to impress clients, reward employees, or promote your business at events, these personalized keychains strike the perfect balance between creativity and utility. Unlike generic promotional items, they provide a tactile, customized experience that reinforces your brand identity every time they’re used. This guide explores how personalized die cut keychains can transform your corporate gifting strategy into something truly impactful.

Material Matters — Choosing the Right Base for Custom Keychains
Choosing the right material for your custom die cut rubber keychains determines more than just look — it shapes the experience, longevity, and brand perception.
Rubber vs. Silicone: Which Is Better for Corporate Keychains?
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Rubber keychains offer a dense, durable base that's excellent for crisp die cut designs and vivid artwork. They’re ideal for long-lasting corporate gifts that will see daily use.
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Silicone provides a softer, more flexible feel. It’s weather resistant and especially suited for lightweight zipper pulls or bag charms.
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Rubber works well for 3D designs and mascot imagery, while silicone is often better for flat logos and text.
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When gifting for corporate events or internal giveaways, consider the tactile impression — rubber feels premium, while silicone is casual and fun.
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Tip: For clients in industries like construction or transport, opt for rubber. For tech startups or creative agencies, silicone can align better with brand tone.
Why PVC Is a Popular Choice for Die Cut Promotional Items
PVC is the unsung hero in the world of promotional keychains. It combines the durability of rubber with the versatility of customizable design elements, making it one of the most sought-after materials for custom die cut rubber keychains in the promotional market.
PVC allows for intricate die cut shaping, including star-shaped, heart-shaped, and even multi-layered designs. It holds 3D features well, ensuring brand logos, mascots, or even character designs pop with clarity. The waterproof and weather resistant properties make it ideal for outdoor promotions, event giveaways, and souvenirs.
Here’s a closer comparison:
Feature | Rubber | Silicone | PVC |
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Texture | Dense & firm | Soft & smooth | Flexible & sleek |
Custom Shape Compatibility | High | Moderate | Very High |
Durability | Excellent | Good | Excellent |
Waterproof | Yes | Yes | Yes |
Best Use Case | Daily-use keychains | Casual charms | Brand-heavy gifts & souvenirs |
Feature Integration (3D/2D) | 3D Preferred | 2D Preferred | Both Supported |
Eco-Friendly Options: Latex and Neoprene in Custom Keychain Design
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Latex offers a biodegradable option for brands seeking to enhance their eco-conscious image through sustainable promotional items.
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Neoprene adds a soft, cushioned touch — perfect for zipper pulls or bag charms that need a gentler material.
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Both materials are compatible with custom shapes, such as rectangular or round designs, but may lack the fine detailing of PVC or rubber.
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Ideal for healthcare, outdoor, and environmental organizations aiming for a sustainable gifting strategy.
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Consider pairing neoprene keychains with a metal ring or carabiner for stylish utility and increased product lifespan.
Durability and Flexibility: How Material Type Impacts Longevity
When evaluating the lifespan of your branded keyrings, material choice plays a pivotal role. A flexible, waterproof material like PVC resists tearing and discoloration, perfect for frequent-use giveaways. Meanwhile, latex, although eco-friendly, may degrade faster in sun-exposed or high-friction conditions.
A typical scenario: a durable rubber keychain with a split ring attachment is carried in a heavy-use car key bundle. After six months, it retains its shape and color — a quiet ambassador of brand consistency. In contrast, a soft silicone option with delicate logo text may fade or stretch under pressure.
The trade-off is between tactile feel, design flexibility, and functional lifespan. Consider what matters most: impact on first impression or long-term usage? In many corporate gifting strategies, the best answer lies in the balance of both.

Shaping the Brand — Design & Die Cut Customization
The shape and design of your custom die cut rubber keychains impact how your brand is remembered, felt, and shared across everyday use.
The Appeal of Die Cut Designs: Why Shape Diversity Matters
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Die cut shapes help logos, characters, and text feel more alive and intentional in the physical world.
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Custom die cut rubber keychains in star-shaped, heart-shaped, or even irregular silhouettes allow brands to mirror their identities in form, not just in artwork.
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These designs offer tactile storytelling, turning flat branding into memorable merchandise.
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Shapes that align with brand symbols or industry themes (e.g., house-shaped for real estate, gears for engineering) create instant visual recall.
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In busy promotional environments, the silhouette of your keychain may be the first — and last — thing someone remembers.
Popular Keychain Shapes: Round, Square, Heart-Shaped & More
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Round Keychains
→ Timeless, balanced, and works well for logos or text-based designs. -
Square & Rectangular
→ Ideal for promotional items with brand slogans or multiple elements (e.g., logo + contact info). -
Heart-Shaped
→ Best for gifting in holiday promotions, employee appreciation, or charity campaigns. -
Star-Shaped
→ Perfect for highlighting awards, achievements, or youth-focused branding (e.g., education, entertainment). -
Custom Shapes
→ Use mascot, product, or icon-inspired silhouettes. Offers the most branding flexibility and eye-catching originality.
Incorporating Logos and Mascots in Custom Keychains
To bring your mascot or brand logo into the real world as a keychain, consider scale, detail, and dimensionality. A brand mascot might be reimagined in 3D PVC, with vibrant layers that enhance facial expressions or motion. A minimalist logo may instead benefit from a 2D silicone approach, allowing sharp lines and contrast.
A marketing manager from a sportswear brand once requested a flexible rubber keychain shaped like their running shoe mascot. The result? A giveaway item that not only drew crowds at trade shows but was shared widely on social media, organically boosting reach.
Choosing color palettes, attachment types (like a split ring or carabiner), and feature elements (e.g., glitter fill or glow-in-the-dark) can turn a flat logo into a brand interaction.
Balancing Aesthetic and Functionality in Shape Design
Shape Type | Visual Impact | Functionality Rating | Best Applications | Design Compatibility |
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Round | Classic & Clean | ⭐⭐⭐⭐⭐ | General Promotions, All industries | Text, Logos |
Square/Rectangular | Informative & Sharp | ⭐⭐⭐⭐ | Corporate Events, Info Display | Slogans, Contact Details |
Heart-Shaped | Warm & Emotional | ⭐⭐⭐ | Employee Gifting, Holidays | Logos, Mascots |
Star-Shaped | Eye-catching & Bold | ⭐⭐⭐⭐ | Education, Awards, Youth Campaigns | Characters, Logos |
Custom Die Cut | Highly Memorable | ⭐⭐⭐⭐ | Industry-Specific Marketing, Events | Full Custom Artwork |
Custom shapes should always be assessed not just by aesthetic flair, but how comfortable and usable they are as daily keychains. A beautiful design that snags in pockets won’t make it far.
3D vs 2D Keychains: Which Works Better for Brand Recall?
There’s a unique tension between dimension and simplicity in custom keychain design.
3D rubber keychains, especially those made from PVC, excel at bringing mascots, character artwork, and textured elements to life. Their layered visuals create a sensory experience that can’t be ignored — especially in product-themed gifts where shape and form matter. However, their added thickness can limit portability and may feel bulky on certain keyrings or zipper pulls.
2D keychains, often crafted from silicone or flat rubber, offer a sleeker and more subtle touch. They’re lightweight, cost-effective, and fit a broader demographic when portability matters most — like event giveaways, conference swag, or mail-in promotions.
So, which is better? It depends. If you want to spark emotion and interaction, go 3D. If utility and elegance are the goal, 2D wins. But both serve a vital role in the wider strategy of custom die cut rubber keychains as branded merchandise.
Strategic Applications — Using Custom Die Cut Rubber Keychains in Business
Custom die cut rubber keychains aren’t just trinkets — they’re targeted tools for brand visibility, customer engagement, and promotional efficiency.
Corporate Gifts with Purpose: Beyond the Desk Toy
Too often, corporate gifting veers into the realm of forgettable — pens, mugs, notepads. But customizable die cut rubber keychains, particularly those shaped like mascots, logos, or company symbols, breathe new life into this space. These flexible, waterproof keychains with metal ring or lobster clasp attachments serve a purpose while promoting a brand subtly and stylishly.
Keychains in custom shapes like heart-shaped for wellness brands or gear-shaped for tech firms tie directly into the business identity. Whether crafted in PVC, silicone, or rubber, they serve more than just functionality — they carry company culture, emotion, and recall.
Event Giveaways and Trade Show Merchandise That Get Kept
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Use bold 3D designs and mascot artwork to make your keychains impossible to ignore in a sea of booth freebies.
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Attach using ball chains for quick grab-and-go experiences or split rings for long-term usability.
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Incorporate QR codes into rectangular or square formats to lead users to landing pages or discount portals.
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Flexible rubber and PVC materials are ideal for packing in bulk and surviving the rigors of shipping and handling.
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Trade show visitors are more likely to retain and use promotional items that have practical daily applications — keychains top that list.

Client Loyalty and Holiday Gifting Campaigns
Client gifting is no longer about luxury — it’s about thoughtful consistency. Many companies now use custom die cut rubber keychains as part of a year-round engagement strategy. A startup might send a star-shaped keychain with their updated brand logo every quarter, or a wellness brand could include a neoprene zipper pull with seasonal greetings.
Holiday gifts like heart-shaped silicone keyrings with soft-touch texture and branded text provide a gentle, memorable gesture. These lightweight items are perfect for mass gifting, mailing, and layering into gift boxes.
Internal Rewards: Branded Keychains for Employees
Purpose | Keychain Type | Material | Attachment Style | Application | Best Shape Type |
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Employee Milestone Gift | Keyrings | Rubber | Metal ring | Internal Rewards | Custom (e.g. trophy shape) |
Department Recognition | Bag charms | PVC | Carabiner | Promotions | Star-shaped |
Onboarding Swag | Zipper pulls | Silicone | Ball chain | Gifts | Round |
Holiday Staff Gift | Promotional items | Neoprene | Lobster clasp | Favors | Heart-shaped |
Branded keychains don’t just reward — they unify. From flexible silicone pulls on company backpacks to die cut PVC charms on lanyards, they spark belonging and promote visibility both inside and outside the office.
Using Keychains as Part of Referral or Loyalty Programs
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Incentivize Sign-ups: Offer a free custom keychain for new referrals.
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Reward Milestones: Customers earn a new design or shape at every tier (e.g., silver = round, gold = star-shaped).
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Gamify Loyalty: Create collectible mascot characters in 3D rubber form that align with customer tiers.
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Drive Engagement: Tie each keychain design to a seasonal promotion or limited-time event.
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Promote Sharing: Encourage recipients to post pictures of their keychains with branded hashtags — increasing organic reach.
Keychains as Low-Cost Advertising Tools
Even with modern digital saturation, tactile marketing makes waves. A custom die cut rubber keychain shaped like your product — whether it’s a car, bottle, or shoe — becomes a mobile billboard, hanging on bags and keys everywhere.
Because they’re durable, weather resistant, and lightweight, they suit nearly all application types — from giveaways at music festivals to freebies in e-commerce packages. Compared to digital ads or print flyers, they offer unmatched cost-per-impression efficiency over time.
Customizable designs featuring logo, text, and even 3D character faces, add personality and permanence to your brand story.
Functional Features — Attachment Options & Durability Factors
The utility and long-term impact of custom die cut rubber keychains rely heavily on their attachments and material-based durability.
Attachment Types: From Lobster Clasps to Ball Chains
Selecting the right attachment enhances both functionality and user experience. Different audience segments and applications benefit from unique attachment solutions:
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Metal Ring
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Classic and sturdy, ideal for corporate keychains, bag charms, and everyday keyrings.
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Often paired with 3D rubber or PVC keychains for long-term use.
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Lobster Clasp
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Easy to clip on/off, best suited for souvenirs, promotional items, or neoprene zipper pulls.
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Provides a fashionable look, often seen in retail merchandise.
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Ball Chain
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Lightweight, flexible, and cost-effective for giveaways, trade shows, or mail campaigns.
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Works well with flat silicone or 2D PVC keychains.
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Split Ring
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Ideal for daily-use keychains with custom shapes that need more security.
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Common in employee gifts and brand loyalty merchandise.
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Carabiner
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Popular for outdoor brands or sports gear giveaways, this option adds rugged utility.
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Perfect for weather resistant rubber keychains used in active environments.
Weatherproofing and Durability for Everyday Use
Durability isn’t just about how long your custom keychain lasts — it’s about how well it survives life. A PVC die cut keychain clipped to a commuter’s bag faces rain, friction, heat, and accidental drops. If it’s not waterproof or UV resistant, your branding fades with time.
A strong example comes from a travel company that issued rubber keychains with metal rings as part of a booking promotion. Months later, customers were still tagging them online — a testament to their durability, flexibility, and emotional value. Unlike disposable swag, durable merchandise continues to market your brand passively and persistently.
When choosing materials, silicone is softer but may show wear sooner, while rubber and PVC hold up to the elements and maintain customizable clarity even under rough conditions.
How to Choose the Right Keychain Features for Your Audience
Target Audience | Best Material | Attachment Type | Key Features | Suggested Shape | Ideal Application |
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Tech Professionals | Silicone | Split Ring | Lightweight, flexible, sleek | Rectangular | Event Giveaways |
Outdoor Enthusiasts | Rubber | Carabiner | Durable, waterproof, weatherproof | Custom (e.g., gear shape) | Sports Promotions |
Corporate Executives | PVC | Metal Ring | Professional look, sturdy | Round or Custom | Client Gifting |
Creative Agencies | PVC | Lobster Clasp | Trendy, eye-catching, stylish | Star-shaped | Promotional Merchandise |
Students & Youth | Silicone | Ball Chain | Fun, safe, colorful | Heart-shaped | Campus Giveaways |
When selecting keychain features, it’s not just about what’s trendy — it’s about who’s receiving it. Tailoring material, shape, and attachment types to fit the audience ensures relevance, satisfaction, and long-term use of your custom keychains.
Would you like to proceed with 5: Branding and Customization Techniques next?

Branding and Customization Techniques
Effective branding transforms custom die cut rubber keychains from novelty to marketing power tool — it’s all in the visuals, layout, and customization details.
Logo Placement and Sizing for Maximum Impact
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Center-Focused Layouts
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Best for round or square shapes. Position the logo at the center with optional surrounding text.
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Works well with rubber and PVC materials where boldness enhances recognition.
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Edge-Based Design
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Suited for rectangular keychains with slogans or contact information.
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Logos go in one corner while a tagline runs across the bottom edge.
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Full-Face Branding
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The entire surface becomes the logo or character design — ideal for die cut shapes that match brand symbols.
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Minimalist Logo Sizing
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For upscale clients, subtle text and small logo artwork speak to sophistication. Works best with silicone or latex materials.
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Backside Branding
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Add contact details, hashtags, or URLs on the reverse side for multifunctional promotional items.
Color Psychology in Rubber Keychain Branding
The emotional impact of color affects how audiences interact with your branded keychains. A blue silicone zipper pull feels trustworthy, while a red rubber keyring adds urgency. In brand storytelling, color choice is strategic — especially in merchandise.
Color | Psychological Effect | Best Material Match | Application Type | Common Keychain Shape |
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Blue | Trust, Calm | Silicone, PVC | Corporate Promotions | Rectangular |
Red | Energy, Attention | Rubber | Event Giveaways | Custom, Star-Shaped |
Green | Growth, Wellness | Latex, Neoprene | Eco Gifting | Heart-Shaped |
Yellow | Optimism, Fun | PVC, Silicone | Youth Campaigns | Round, Character-Based |
Black | Authority, Luxury | Rubber | Executive Gifts | Minimalist Custom Cuts |
Color choices should complement the material texture, application goal, and design layout to create an emotional brand anchor.
Text vs Image: Choosing the Right Focal Element
In a world of fast glances and cluttered visuals, should your custom keychain communicate with text or image?
For informational clarity, especially on rectangular promotional items, text is king. Phone numbers, slogans, and URLs work well in 2D silicone layouts, paired with bold typography.
But if you’re looking to tap into emotion, character images, mascots, or product icons have more pull. 3D PVC rubber keychains shaped like your logo or product instantly grab attention and spark recognition.
The secret? Combine both. Use text on the back for context, and let the front artwork do the talking. This strategy boosts both brand identity and practical communication.
How to Work with Designers to Get Custom Artwork Made
Creating effective artwork for custom die cut rubber keychains is a collaborative journey. Many clients arrive with a brand vision, but translating that into a 3D rubber or PVC product takes creative alignment. Designers need to understand the application type, such as giveaways vs. corporate gifts, and recommend compatible materials, shape types, and design styles accordingly.
One successful collaboration involved a beverage brand launching a summer promo. They worked with a designer to create a 3D bottle-shaped mascot in PVC, with layered text on the back. The result was a lively, waterproof keychain souvenir that fans collected and shared.
Always provide vector artwork, clear guidelines, and highlight your preferences on color palette, dimensional depth, and logo visibility. Working with experienced suppliers who understand die cut manufacturing constraints makes all the difference.
Multi-Color and Layering Techniques for 3D Visuals
Layered 3D visuals create impact. With custom die cut rubber keychains, you can manipulate both color layers and textural depth to enhance branding.
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Base Layer (Body Shape)
→ Defines the primary silhouette using rubber, PVC, or silicone in neutral tones or brand colors. -
Mid Layer (Design Elements)
→ Applies logos, character faces, or decorative artwork in elevated relief. -
Top Layer (Accents/Highlight)
→ Adds fine details like eyes, text, sparkle fill, or weather resistant coating.
This visual stacking, especially in 3D PVC materials, makes characters come alive and custom shapes feel tactile. It’s especially popular for souvenirs, mascots, and gaming merchandise where depth equals delight.
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Rubber is durable and premium-feeling, ideal for long-term use.PVC offers vivid color detailing and supports 3D designs.Silicone is flexible and soft — great for zipper pulls or casual gifts.Neoprene works well for lightweight promotional items.
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Round = Versatile and classic, great for logos.Star-shaped = Eye-catching, ideal for youth or awards.Custom = Tailored to products or mascots for maximum recall.
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They’re affordable, customizable, and easy to ship. They also:
Reinforce brand identity through daily use.Appeal to a wide audience across industries.Offer long-term brand exposure at minimal cost.
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Yes. You can use logo imagery on the front and text (such as contact info or hashtags) on the back. Combining both allows for impactful design and useful messaging.
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Metal rings for classic keyring function.Lobster clasps for easy clipping to bags or lanyards.Ball chains for lightweight, budget-friendly distribution.Carabiners for rugged, outdoor-use audiences.
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WaterproofUV-resistantCapable of withstanding daily wear and tear
This makes them ideal for outdoor promotions or travel giveaways.
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It depends on your branding style:
2D designs are sleek, modern, and low-profile.3D designs offer tactile depth and make logos or mascots stand out more visually.
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Shape type: Round, custom, heart-shaped, etc.Material: Silicone, PVC, rubber, neopreneDesign: Text, image, mascot, logoFeatures: 2D or 3D, waterproof, flexibleAttachment: Metal ring, split ring, lobster clasp, ball chain
Custom die cut rubber keychains give you full control over how your brand is perceived — in every detail.